> ## Documentation Index
> Fetch the complete documentation index at: https://docs.helpgenie.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating an activation pack

> How activation packs are created — automatically for each Genie, or built by hand for a Genie or portal with the channels and materials you choose.

An activation pack is the bundle of shareable assets that gets a Genie in front of people — a smart link, QR codes, print materials, an email signature, an embed snippet, and launch copy. There are two ways a pack comes into being: it's created for you automatically, or you build one yourself. Once it exists, you manage it from its detail page — see [Activation](/activation).

## The automatic pack (recommended)

Most packs create themselves. The first time you open Activation for a Genie that doesn't have a pack yet — by selecting it in the [Activation list](/activation), or using the **Activation pack** link from the Genie's workspace or a conversation — a pack is generated automatically with sensible defaults, and its assets are pre-built so the page is ready when you arrive.

A brief loading screen ("Creating your activation pack…", then "Building your pack…") appears while this happens, then you land straight on the finished pack. New Genies also get a default pack as part of setup, so in most cases there's nothing to create — you just open it.

The default pack promotes the web link to your Genie and generates a QR sticker, email signature, and social card. You can adjust any of this later in **Pack settings**.

## Building a pack by hand

To create a pack yourself — for example a second pack for the same Genie, or a pack for a **portal** — go to **Create Activation Pack** (`/genie-hub/activation/new`). The page walks top to bottom, and the **Create Pack** button stays disabled until the required pieces are filled in. A hint under the button always tells you what's still missing.

### Target & Details

First, choose **what you'd like to activate**:

* **Genie** — pick one of your active Genies.
* **Portal** — pick one of your portals.

Then give the pack a **name** (required — e.g. "Main Marketing Materials") and an optional **description** describing what it's for.

### Contact Channels

Choose how customers can reach your Genie or portal. At least one channel is required:

* **Web Widget** — a link to your Genie's web page.
* **Phone Call** — a direct number to call the Genie.
* **SMS** — a text message to start a conversation.
* **WhatsApp** — a WhatsApp chat with the Genie.

### Materials

Pick which assets to generate. At least one material is required. They're grouped as:

* **Physical Materials** — **QR Code Sticker**: weather-resistant stickers for vehicles, equipment, and storefronts.
* **Digital Assets** — **Email Signature** (an HTML signature block with your Genie link) and **Social Card** (a shareable image for social profiles).

### Customization

Fine-tune how the materials look:

* **Tagline** — the line shown on stickers and marketing materials (e.g. "Scan to talk to our assistant").
* **Sticker Size** — 2"×2", 3"×3", or 4"×4". Shown only when the QR Code Sticker material is selected.
* **Include logo in QR codes** — on by default.
* **Include phone number on materials** — on by default.

### Creating the pack

When a target, name, at least one channel, and at least one material are all set, **Create Pack** turns on. Selecting it creates the pack and builds its assets right away ("Building your pack…"), then takes you to the finished pack. Launch copy for the **Promote** section drafts in the background and appears shortly after.

<Note>
  You can change every one of these settings after the pack exists. Open the pack, expand **Pack settings**, edit any block, and choose **Save Changes**. The one thing that's fixed is the target — a pack stays tied to the Genie or portal it was created for.
</Note>

## What happens next

However a pack is created, you end up on its detail page with everything ready to share — the activation presentation, QR codes, the smart link, launch copy, and a one-click **Download .zip** of the whole bundle. See [Activation](/activation) for a full tour of the pack and how to use each part.