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An audience is a list of your existing customers — missed calls, awaiting-callback tickets, renewals, or bookings.
Outbound never supports cold-prospect lists; every contact must already have a relationship with your business.

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The Contacts tab

Your Genie’s Contacts tab shows every audience as a card, with a reach banner across the top tallying how many contacts are callable right now across all audiences after the compliance gate (do-not-call screening, suppression, quiet hours). Choose Add an audience to import a new list.
Contacts tab showing audience cards and the callable contacts summary

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Adding an audience

Choosing Add an audience opens a four-step flow:
1

List details

Name the list and add an optional description.
2

Upload

Drop or choose a CSV of your existing customers.
3

Map the columns

The phone, name, email, and timezone columns are auto-mapped from your headers; adjust them if needed, and set a default region (NZ, AU, US, or GB) so numbers without a leading + parse correctly.
4

Review

See how many rows parsed as valid contacts versus were skipped (missing, invalid, or unparseable numbers).
Add an audience panel with the option to import a customer list
Choose Add audience to import the valid contacts.
Numbers are validated to international dialling format at import time, but do-not-call, suppression, and quiet-hours checks run at dial time, not here.

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Audience detail

Opening an audience shows its name and description, a Call this list shortcut into the launch flow, a reach summary (“N of M callable,” with a plain-language reason for any held back), and a table of every contact with their number, email, timezone, and state (Callable, Held · quiet hours, or On DNC).
Audience detail page showing the reach summary and contact table
From this table you can:
  • Message a contact — opens the SMS thread for that number.
  • Edit a contact’s details.

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Timezone handling

If a contact’s row didn’t include a timezone, Outbound falls back to one inferred from their phone number, or your workspace timezone — whichever your compliance settings specify — so what’s shown here matches what the compliance gate uses at dial time.