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A connection is a link between your genie and one of your business’s systems — the thing that lets your genie read from or act on your real data, instead of working in isolation. There are two ways to connect something.

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One-click connect

For popular tools — HubSpot, Slack, Salesforce, Google Calendar, Pipedrive, and hundreds more — connecting takes one click. You’ll be asked to sign in to that tool and approve access, the same way you’d connect any app to your Google account. No credentials to copy, nothing to configure by hand.
Connections page showing the "Browse 700+ apps" catalog grid

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Connect your own system

If you use something more specific to your business — an internal database, a custom API — you can connect it directly by providing its address and credentials. Sync checks the connection as soon as you save it, so you’ll know right away if something’s misconfigured.
Custom connection form with endpoint and credential fields

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Managing connections

From the Connections page you can see everything you’re connected to, check its status at a glance, and reconnect anything that’s fallen out of sync (for example, if a login expires). Disconnecting a system removes access immediately — any capabilities or actions that depended on it will need a new connection before they’ll work again.
Connection card showing a "needs reconnecting" status badge

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Your credentials are safe

However you connect — one-click or custom — your credentials are stored securely and never shown in plain text after the initial setup.