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An activation pack is the bundle of shareable assets that gets a Genie in front of people — a smart link, QR codes, print materials, an email signature, an embed snippet, and launch copy. There are two ways a pack comes into being: it’s created for you automatically, or you build one yourself. Once it exists, you manage it from its detail page — see Activation. Most packs create themselves. The first time you open Activation for a Genie that doesn’t have a pack yet — by selecting it in the Activation list, or using the Activation pack link from the Genie’s workspace or a conversation — a pack is generated automatically with sensible defaults, and its assets are pre-built so the page is ready when you arrive. A brief loading screen (“Creating your activation pack…”, then “Building your pack…”) appears while this happens, then you land straight on the finished pack. New Genies also get a default pack as part of setup, so in most cases there’s nothing to create — you just open it. The default pack promotes the web link to your Genie and generates a QR sticker, email signature, and social card. You can adjust any of this later in Pack settings.

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Building a pack by hand

To create a pack yourself — for example a second pack for the same Genie, or a pack for a portal — go to Create Activation Pack (/genie-hub/activation/new). The page walks top to bottom, and the Create Pack button stays disabled until the required pieces are filled in. A hint under the button always tells you what’s still missing.

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Target & Details

First, choose what you’d like to activate:
  • Genie — pick one of your active Genies.
  • Portal — pick one of your portals.
Then give the pack a name (required — e.g. “Main Marketing Materials”) and an optional description describing what it’s for.

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Contact Channels

Choose how customers can reach your Genie or portal. At least one channel is required:
  • Web Widget — a link to your Genie’s web page.
  • Phone Call — a direct number to call the Genie.
  • SMS — a text message to start a conversation.
  • WhatsApp — a WhatsApp chat with the Genie.

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Materials

Pick which assets to generate. At least one material is required. They’re grouped as:
  • Physical Materials — QR Code Sticker: weather-resistant stickers for vehicles, equipment, and storefronts.
  • Digital Assets — Email Signature (an HTML signature block with your Genie link) and Social Card (a shareable image for social profiles).

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Customization

Fine-tune how the materials look:
  • Tagline — the line shown on stickers and marketing materials (e.g. “Scan to talk to our assistant”).
  • Sticker Size — 2”×2”, 3”×3”, or 4”×4”. Shown only when the QR Code Sticker material is selected.
  • Include logo in QR codes — on by default.
  • Include phone number on materials — on by default.

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Creating the pack

When a target, name, at least one channel, and at least one material are all set, Create Pack turns on. Selecting it creates the pack and builds its assets right away (“Building your pack…”), then takes you to the finished pack. Launch copy for the Promote section drafts in the background and appears shortly after.
You can change every one of these settings after the pack exists. Open the pack, expand Pack settings, edit any block, and choose Save Changes. The one thing that’s fixed is the target — a pack stays tied to the Genie or portal it was created for.

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What happens next

However a pack is created, you end up on its detail page with everything ready to share — the activation presentation, QR codes, the smart link, launch copy, and a one-click Download .zip of the whole bundle. See Activation for a full tour of the pack and how to use each part.